About Us

Hello Curious Plant People! My name is Samuel Jones, I am the owner and founder of Sam's Curious Cultivars. I am also a father to a magnificent son, August, and partner to an incredible girl. Those two are my whole world.

I spent the beginning of my life obsessed with food, I joined the industry young and gave it my all. I did everything from fine dining to meat processing and I loved it. One lovely Saturday morning when August was less than a year old and I realized I wanted more than anything to just spend the day with him. I always worked weekends and overtime back then, I missed him all day, every day. So, in that moment I decided to change my life. 

I have loved plants and gardening since I was a little kid, I have always kept a decent collection and grow a large garden every year. I decided to take my passion for plants and my urge to spend more time with my son to fuel a dream of owning a niche plant nursery and run it off the same land I live on. The dream was born. 

Three slow years later and here I am, sharing my dream in my online niche plant store. I still have a day job, but I work less so I can focus on my dream. It has been an incredible adventure, and I can't wait to see how it grows! I have no dreams of wealth and luxury; I just want to spend more time with my family and my plants.

My plants are grown using sustainable horticultural practices, I use sustainable packaging materials and source all of my plants responsibly. We grow all of our plants from seed or clone rather than buying nursery stock, this gives us more control over plant quality, genetics and profits. 

Thanks for checking out Sam's Curious Cultivars